Bracks' ad spending worse than Kennett
A FORMER Government insider has attacked the State Government's latest advertising blitz, saying Steve Bracks is more irresponsible on advertising spending than former premier Jeff Kennett and is wasting taxpayers' money.
Michael Laker, a former manager of the communications unit for the Department of Premier and Cabinet from 1997 until 2002, has spoken out on what he believes is an "irresponsible use of the public purse" by the Bracks Government.
Mr Laker said the latest spate of government advertising, which promotes major projects, government schools, hospitals and policing, were reckless. He has joined calls for the state's Auditor-General Wayne Cameron to investigate.
"These latest ads are wasteful and a bad use of public money," he said. "The Auditor-General should conduct a full investigation into the Bracks Government's spending on advertising.
"Mr Bracks is far more irresponsible with the public purse than Mr Kennett was," he said.
Mr Laker, a member of the Liberal Party who considered running for preselection, was sidelined by the Government in 2002 after accusing it of establishing a multimillion-dollar "slush fund" for political advertising. He was also the subject of an official investigation for misuse of a mobile phone and office car while a public servant.
"Yes, I am a Liberal Party member, but having worked under Cain, Kirner, Kennett and Bracks, my allegiance was always to make sure the public dollar was well spent. I think Bracks is the worst at that in my experience," he said.
Before he was elected to office in 1999, Mr Bracks promised to "put an end to the use of the public purse for inappropriate political advertising and promotion".
"Promoting Victoria does not require a government to spend millions of taxpayers' dollars on glossy brochures chock full of ministerial photographs," Mr Bracks said at the time.
Mr Laker said that when Mr Bracks succeeded Mr Kennett, he took government advertising out of the public service and insisted all campaigns be signed off by a subcommittee of cabinet.
"Bracks dragged advertising spending back into the political sphere . so he could control it, which means that political advantage is driving political advertising and not policy," he said. "Kennett never drove the communication because it was under the public service. Now Bracks is firmly driving it."
Mr Laker said the $6 million "Building a World-Class Victoria" campaign, which lists the Southern Cross Station, MCG redevelopments and EastLink as "world-class performances", had prompted him to speak out.
"The average person doesn't need to know about performance. It doesn't help bring more investment into Victoria," he said.
But Mr Laker said campaigns like the $6 million a year water saving campaign, if done in conjunction with other initiatives, was the type of government advertising that should be encouraged.
"Government advertising can be good . but you have to be careful of where the message stops and where the waste starts."
Mr Laker said having a fixed state election date on November 25 meant the Bracks Government could easily spend millions of dollars more on advertising than any other incumbent government.
"The ads have started already. If we see a 10-month advertising campaign we are going to see an enormous amount of money spent before polling day," he said.
Government spokeswoman Alison Crosweller said a cabinet committee was established after the 1999 election to look at where advertising dollars were being spent and to bring the spending in line with other jurisdictions, including the Federal Government.
"This cabinet committee deals with major campaign issues and whole of government communication matters. It does not see every campaign. The Premier does not sign off on every campaign," she said.
Ms Crosweller said the Government had established guidelines on government advertising under a recommendation by the Auditor-General in 2002, which it had complied with.
Opposition Leader Robert Doyle, who is awaiting a response from Mr Cameron on whether he will conduct an investigation into government advertising, said Mr Laker's comments strengthen the case for the matter to be examined.
"This is confirmation from a knowledgeable insider that the Bracks Government is abusing public money," he said. "I would hope the Auditor-General will speak to people like Michael Laker as part of his investigation."
State Nationals Leader Peter Ryan said people in the community were going without things like extra police and ambulances while the Government wasted its money.
"I think people initially thought this spending was all part of the game but it has gone well past that now," he said.
"This is powerful commentary from someone who knows the total truth. He is a member of the Liberal Party, and people will make up their own minds about that, but the community is absolutely incensed about this spending and the Premier can't stand aside from it any longer."
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